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CHALLENGE

The goal of this project was to design the cover and a few spreads for a big art book. I decided to design a cover for the french artist JR.

The most difficult part of the process was to create a design that really represents the core of the artist's values. I believe that the textures on my cover well represent his street art style.

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APPROACH

I chose the artist JR who is a young French photographer. The book's design matches the style of the artist's photographs. He prints his images in giant format paper and exposes them in the streets around the world.

I tried to design the cover so that it looks like a cheap black and white paper like the one he uses to paste his projects on walls. JR's target audience is not the typical art gallery fanatics, he reaches out to the people on the street by showing pictures that are all expressive in their own way.

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